Antonia Ruffell


Antonia is CEO of StartGiving, a not-for-profit organisation that aims to inspire a culture of giving in the tech innovation community. Fully funded by Daniel Petre AO, StartGiving inspires tech founders and executives to establish giving structures, supporting them through the process and connecting them to people, ideas and support.  

Prior to joining StartGiving, Antonia was CEO of Australian Philanthropic Services (APS) for nine years. She led APS from being a small start-up to the leading provider of philanthropy services in Australia. By 2021, APS had grown to having over 600 clients, with $2 billion in assets committed to the community and over $100 million gifted to charity each year.  

Antonia serves on the Board of The Social Outfit, a social enterprise and ethical fashion company that provides training and employment opportunities to refugees. She is a director of several private ancillary funds. 

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