News + Media

Giving trends show more money but fewer donors

September 16th, 2022

By Rebecca Moriarty, Project Manager, Philanthropy Australia

Structured giving across Australia is set to continue its steady growth, building on a trendline that augurs well for the nation achieving Philanthropy Australia’s goal to double structured giving by 2030.

The new Philanthropy Australia report, Giving Trends and Opportunities, 2022, sheds light on how Australians give, how much we give and how we compare to other similar countries. The dollar value of donations has increased, but the distribution of those who give has decreased, meaning more money but less people donating. Wealth is growing faster, and with that has come growth in structured giving, increased corporate giving and huge intergenerational wealth transfer potential. 

Giving is estimated to surpass $13 billion annually with $2.4 billion coming from over 5,400 structured entities – the numbers of which are growing fast. The number of individuals and families establishing Private Ancillary Fund structures (explained in more detail in the report) grew at an average annual rate of 6.7% reaching around 2,060 by June 2022. Across Australian communities there were 1,373 Public Ancillary funds in 2020 which are another structured giving option. These and other forms of structured giving are a key area of growth, and are central to encouraging more generosity as identified in Philanthropy Australia’s Blueprint to Grow Structured Giving. . Professional advisors play a major role in this approach, with families, individuals and communities, engaging them in conversations about giving and the various options open to them. Philanthropy Australia provides some introductory resources to guide clients through this journey that can be found hereThere are also other toolkits and support provided by Philanthropy Australia’s members that can assist advisors to navigate this space.

The combined estimated wealth of The Australian’s Top 250 Rich people was $574 billion in 2022 and $1.1 trillion of wealth is estimated to be transferred across generation by 2030.There was $0.87 billion of donations distributed from ancillary funds in 2019–20, or only 0.15 % of the top 250 Rich List. This represents a huge opportunity to tap into Australia’s growing wealth and increase structured giving in Australia. Just a small uplift in giving could deepen charities’ impact to a level not experienced in Australia.

The Top 50 corporates in Australia have been giving over $1 billion per year since 2019 reaching $1.33 billion in 2021 or around 0.8% of pre-tax profit. As well as receiving cash donations, corporates partner with recipients on pro-bono work, skilled volunteering activities, procurement and in-kind contributions.

Unsurprisingly giving levels fell at the onset of the COVID-19 pandemic, but in order to ensure the long-term sustainability of our charity sector it is essential to boost generosity and connection to community and encourage higher levels of giving in Australia. These and other sentiments of hope were shared with nearly 900 delegates at Philanthropy Australia’s Conference last week. By analysing and sharing key data insights and identifying initiatives to address government policy and regulation, public attitudes to giving and sector leadership, the Blueprint to Grow Structured provides a pathway to harness the $2.6 trillion in intergenerational wealth that will be passed from baby boomers to their children in the next two decades. If we act now, we can supercharge giving in Australia. 

Recruiting in the philanthropic sector?

List your job vacancy with us.

More information

Foundation Maps: Australia

Do you want to know who is funding what and where across Australia? 

Learn more