News + Media

The most effective ways to donate to charity

July 09th, 2015

Readers looking to make a difference with a charitable donation will need to do plenty of due diligence first, writes Matthew Smith (Australian Financial Review).

Caitriona Fay, Perpetual Private national manager, philanthropy 

In many cases, the best way to achieve your philanthropic goal is to choose one charity to invest in deeply, rather than scattering smaller funds across multiple organisations. Choose organisations that speak to how effective they are in meeting their mission, rather than just how efficiently they'll use your funding. Don't be afraid to invest in the strength and infrastructure of an organisation with a mission that aligns with what you want to achieve and back that organisation to know where it can best apply funds for impact. We invest with organisations that have four pillars in place: good strategy, quality leadership, capability, and outcomes-focused. 

Read the full article - Australian Financial Review

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