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Why more and more companies are doing social good

April 24th, 2017

When thinking about the legacy of Microsoft and its founder, Bill Gates, often the first thing that comes to mind is the Bill and Melinda Gates Foundation: a multinational nonprofit organization working to improve the lives of everyday people. The foundation is a significant part of the brand’s image and mission, and contributes to Microsoft’s reputation as Apple’s kinder sibling.

Like the Gates Foundation, many companies are putting more resources into philanthropic work, and for good reason. Along with the warm feelings associated with altruism, business leaders contributing to the social good recognize that benefit philanthropy can provide for any company. Here are a few core benefits associated with having your company commit to social and community work.

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