The Australia Business Arts Foundation (AbaF) has released the results of its Arts Sponsorship Outlook Survey 2009. The survey was conducted in April 2009 of major Australian businesses actively involved in supporting the arts, and was aimed at discovering how the global financial crisis (GFC) has affected arts sponsorships, businesses’ level of satisfaction with existing arts sponsorships, and major factors that drive their arts relationships.
The survey found that more than two-thirds of businesses are committed to sustaining their arts partnerships over the long term, although over half of them expect to decrease their arts sponsorship over the next 12 months. The majority of businesses are satisfied with their arts partnerships, particularly with their delivery of social goals, brand affinity and communication.
May. 21, 2009
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