Bringing the collective giving model to the masses

By: Bryony Green   |   Good Mob   |

Giving no longer has to be a solo adventure. New technologies and models of giving are rapidly changing the very nature of donating.

With the rise of giving circles and live collective giving events, giving is becoming a fun peer driven habit that empowers individuals by ensuring their modest donations no longer feel like a drop in the ocean. In the US today giving groups collectively donate a total of $100 million annually to charities.

Similarly, online giving has increased significantly over the past 10 years and crowdfunding platforms, micro donations sites and social media platforms are harnessing the crowd, transforming small individual donations into major gifts with impact.

Take Facebook for example, after the Nepal April 25 earthquake which claimed more than 8,000 lives, Facebook reached out to its users and in just one week more than 750,000 users worldwide donated over $15 million through the platform’s donation button.

I was one of those who donated a small amount via Facebook and I do feel a sense of pride knowing that my gift, together with many others, had such immense impact on the lives of many.

These forms of collective giving are rapidly becoming a powerful force for good and when coupled with technology, the  impact can be vast.

This is why I started Good Mob with my friend and co-founder Sarah Wickham. We wanted to harness this mode of giving by bringing it online to make it a fun and simple model, so that anyone can participate and lead the change in their community. 

In the lead up to Good Mob, we conducted extensive research to find out what makes this style of giving so powerful and if there are any barriers groups might face.

We found that the power of this style of collective giving doesn’t just lie in the amplification of impact, it’s how it transforms the mindset of the individual giver. In fact, many people we surveyed  who were on the same income gave more when they were involved in collective giving initiatives, rather than if they gave individually.

People who participated in collective giving also identified as a ‘giver’ - giving back was front of mind. Whereas many of those who gave in an ad hoc manner didn’t really think about it much.

In our research we also found, running a giving circle was time consuming with no all-in-one online platform to assist. This validated the fact that there was a need for a one-stop-shop for giving groups.

Good Mob provides simple digital tools for collective giving, nominating, shortlisting, voting and the capacity to communicate with other members. It allows communities to donate regularly, making  giving a fun and meaningful habit.

We are launching the Beta version of the platform this week and will work closely with our first batch of users over the next six months to refine Good Mob and ensure that it makes giving as a group easy, so even more people can join this powerful way to give back.

I look forward to seeing greater numbers of people across Australia join this exciting collective giving movement which allows everyday Australians to come together to support causes they care about, leading the change in their communities.

Jun. 14, 2016

 Tags: technology, collective giving

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