News + Media

Staff not CEO driving corporate giving

May 01st, 2015

Salesforce Foundation’s Suzanne DiBianca reveals changes she is seeing in corporate social responsibility – including a new ‘bottom-up’ approach.

The Salesforce Foundation was established 15 years ago by Salesforce – the customer relationship management platform. Of DiBianca’s own feelings as an employee she said, “I’ve always had an inherent need to give back in some way.” Initially, she reveals, she had been “skeptical” of Salesforce’s motives as “at the time there were a lot of corporates talking about philanthropy but in reality they just wanted to be seento be doing something.”

Read the full article - Fundraising & Philanthropy

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