Communications Network: Building a messaging toolkit for our sector

Tue, 12 Sep 2023 12:00pm - 01:00pm AEST Free

The next session of the network of communications professionals working in the philanthropy sector will focus on messaging. The aim is to do the groundwork for a new key messaging toolkit for philanthropy. Why? To develop a shared communications framework on sector-wide issues, without being prescriptive. The toolkit will encompass messaging, FAQs and some helpful key data. 

To help set the scene for this session, Philanthropy Australia’s Sam Rosevear will present about the double giving agenda and the results of polling by RedBridge. 

We will then be joined by Michelle Edmunds and Evelyn Ek from CPR Communications and Public Relations, a leading public affairs consultancy that specialises in media and PR, issues management, and government relations. They will lead a discussion about some of the challenges our sector faces when communicating about philanthropy. 

Registrants will have the opportunity to give their thoughts on this topic through a brief survey in advance of the session. 


This event is for communications professionals and others working at Philanthropy Australia member organisations who are interested in this topic. If your organisation is not yet a member of Philanthropy Australia, please contact [email protected].


Sam Rosevear, Executive Director, Policy, Government Relations and Research at Philanthropy Australia

Sam is Executive Director, Policy, Government Relations and Research at Philanthropy Australia.   Prior to joining Philanthropy Australia, Sam was Executive Director of Strategy, Impact and Policy at Headspace, and he played a similar role at Beyond Blue.

Sam was a Deputy Secretary in the Victorian Government and worked for 15 years in the Federal Government in departments including Treasury, Finance and Prime Minister and Cabinet.

Sam has worked on strategy, policy advocacy and government relations, including as Director of the Office of the Vice-Chancellor and Chief of Staff to Vice-Chancellor Glyn Davis AC at the University of Melbourne.

Michelle Edmunds, Managing Director at CPR Communications and Public Relations

Across a 20-year consultancy career, Michelle has developed hundreds of integrated communications campaigns strategically designed to create public, media, and government awareness.

Her clients come from government, philanthropy, health and aged care, tourism and the arts. Michelle was previously a senior journalist with News Ltd where she covered the rounds of industrial relations, education and politics.

Evelyn Ek, Director at CPR Communications and Public Relations

Evelyn has more than 20 years’ experience in media and public relations, corporate affairs, and politics. She began her career as a TV news and current affairs producer. She has been a senior adviser in Federal and Victorian State Governments, including Press Secretary to the Federal Minister for Finance and Deregulation, Senator Penny Wong, and Press Secretary to the Victorian Minister for Health and Minister for Ambulance Services, Jill Hennessy. She also managed media and communications at one of Australia’s major banks, and a private health fund. 

At CPR, Evelyn advises major corporations and a range of not-for-profit and community services organisations.